Each character has a %Recognition. This is, on average, the chance that someone in the character’s home continent will recognize the character. %Recognition should be modified upwards in areas where the character appears often, and downward in areas where the character rarely appears and is rarely heard of.
The Editor should increase and decrease each player’s %Recognition every couple of months, depending on what the character’s been doing, and how high a profile it has been.
%Recognition has nothing to do with whether or not the character is liked or disliked. It only determines whether or not the character is recognized.